CompanyGame simulators

CompanyGame has a wide range of Simulators each with its different versions and game modes. Simulators are continuously reviewed and improved at the same time as new projects are developed.

The Simulators are classified in categories all with an integral vision of the business. The 6 categories are: Business and Administration, Marketing, Hospitality and Services, Finance and Banking, Entrepreneurship and Internationalization.

simuladores

Each simulator focuses on a sector or industry (textile, food, beverages, technology, banking, services, hospitality, large consumption).

This will have an added value for the user being immersed in the problems of the sector (profiles of potential customers, product characteristics, promotion opportunities) that will allow him to understand his own dynamics.

The implementation modality has 2 characteristics. From here you can get 4 possible combinations to play. The advisable modality is presented according to its characteristics.

  • "Competitive or non-competitive": they will compete against each other or against the machine.
  • "Individual or in teams": they will work alone or together with their partners.

  • The difficulty level ranges from 1 (initial) to 7 (very advanced). Some simulators have different versions varying the level of difficulty.

    The initial level is designed for first-year students of University (also last years of high school) and level 7 for students of last years of University (also master's degrees).

    The duration of the complete simulation exercise will depend on the form or dynamics of implementation that is established depending on complementary activities that you want to incorporate.

    There are maximum and minimum times that are intended to be indicative assistance for planning.

    For the implementation of our simulators we suggest you contact our consultants who can help you in the selection.







    Business Simulators



    T-shirt has been designed with students in mind without prior knowledge of business management and who want to "play" in the business world.
    You are the new T-Shirt Business Advisor!

    The student will have the opportunity to advise Adam Keller, who has been in the world of surfing for more than 10 years participating in international championships. Two years ago he began designing t-shirts for friends and acquaintances and, due to the success achieved, he decided to start his own business.

    The company needs someone to make the right strategic decisions to manage the business. As a Business Advisor, you can decide on:
    • Price
    • Promotion Expense
    • Product Design Expense
    • Purchase of material

    The exercise will help students become familiar with some Basics: Market, Price, Sales, Margin, Utility, Product, Brand,…

    Are you ready for the challenge?

    SunnyDay has been designed thinking of students with elementary knowledge about business management and who want to know some basic concepts and tools of the business world.

    SunnyDay has been manufacturing and selling glasses in the latest fashion for two years. The market has received the new designs very well, so now a bigger goal is posed: we want to grow and be the market leader!

    Students will have the possibility to make decisions in the following areas:

    • Price
    • Promotion
    • Production capacity
    • Units produced
    • Financing

    They will assume the role of directors during the company's years of operation.


    Energy co has been conceived as a simulator that allows you to review the main concepts of the subjects of the first course of Business Administration and Management, and then apply them in a realistic simulation environment. The application is suggested first in the non-competitive and then competitive mode.

    First, the participant will familiarize himself with the decision-making process by managing his own business, where he will go through the Production, Marketing, Human Resources and Finance departments, making the relevant decisions in a non-competitive environment.

    Next, you will manage an energy drinks production company in a competitive environment. The student must make decisions about entering new markets, production, price level, promotional spending, human resources management, etc.

    Business21 reproduces the competitive scenario of five home technology companies that must compete with each other. Each of the companies has a differentiated competitive position, according to its implementation in different geographical areas internationally. Companies produce and market three product lines:

    • Media players
    • Televisions
    • HomeCinema

    The simulator allows users to understand the implications of the globalization process on the different links in the value chain (organization, financing, innovation, production, marketing). The simulator considers up to 6 markets and in each of them 3 demand segments (price, innovation and benefits).

    Participants must make decisions related to:

    • Markets: entry into new markets.
    • Production: acquisition of new factories and investment in technological development.
    • Prices: prices for products and markets.
    • Brand: promotion by product and market.
    • Products: product innovation.
    • Human resources: staff training.
    • Market research: purchase of research.
    • Financing: long-term loans.

    Additionally, participants must solve certain exercises related to human resources, quality management and market research analysis.

    BusinessGlobal reproduces the competitive scenario of five home technology companies that must compete with each other. Each of the companies has a differentiated competitive position, according to its implementation in different geographical areas internationally. Companies produce and market three product lines: high personal technology, small household appliances and home automation.

    The simulator allows users to understand the implications of the globalization process on the different links in the value chain (organization, financing, innovation, production, marketing). The simulator considers up to 10 markets and in each of them 3 demand segments (price, innovation and benefits).

    Participants must make decisions related to:

    • Markets: entry into new markets.
    • Production: acquisition of new factories and investment in technological development.
    • Products: product innovation.
    • Marketing: promotion and prices by market.
    • Human resources: staff training.
    • Market research: purchase of research.
    • Financing: long-term loans.

    Additionally, participants must solve certain exercises related to human resources, quality management and market research analysis.

    Business Strategy reproduces the competitive scenario of five home technology companies that must compete with each other. Each of the companies has a differentiated competitive position, according to its implementation in different geographical areas internationally.

    Participants must make decisions related to:

  • Markets
  • Price
  • Products
  • Brand
  • Promotion Expense
  • Product Design Expense
  • Training
  • Production and logistics
  • Bank financing

  • The simulator allows users to understand the implications of the process of globalization on the different links of the value chain (organization, financing, innovation, production, marketing).







    Marketing Simulators



    MarketGame reproduces the business environment of three hardware and software companies that must compete with each other. All of them start the simulation in the same competitive position. The participant will manage one of these companies, in a non-competitive mode. The simulator can be very suitable for people who start in business management or in the use of business simulators.

    Companies produce and market three product lines. The simulator focuses its performance on the design, marketing and marketing of products. Participants must make decisions related to: production, products, prices, promotion, marketing, organization and market research.

    They will assume the role of directors during the company's years of operation. Do you dare to exercise this position?


    InnovaTech reproduces the business environment of three hardware and software companies that must compete with each other. All of them start the simulation in the same competitive position. The participant will manage one of these companies, in non-competitive mode.

    Companies produce and market three product lines: game consoles, entertainment software and tablets. The simulator focuses its performance on the design, marketing and marketing of products. The simulator considers five demand segments in a single market. The products are marketed through three marketing channels (internet, specialized store and large distribution).

    Participants must make decisions related to:

    • Production: expansion of production capacity.
    • Products: product design and innovation.
    • Prices: prices by product and market.
    • Promotion: prioritization of demand segments and promotion budget by market and product.
    • Marketing: product promotion at point of sale and discounts by marketing channel.
    • Organization: staff training.
    • Market research: purchase of research.

    CoffeeTime reproduces the competitive scenario of various companies in the consumer coffee sector, which must compete with each other. All of them start the simulation in the same competitive position. The companies produce and market two lines of packaged products: conventional coffee and organic coffee.

    The simulator focuses its performance on the quality, marketing and marketing of products. The simulator considers 3 demand segments (upper class, middle class and lower class) in two markets and is geared towards marketing and business management.

    FoodCompany reproduces the competitive scenario of five companies in the high-consumption dairy sector, which must compete with each other. All of them start the simulation in the same competitive position. Companies produce and market three product lines: milk, fresh cheese and yogurts.

    The simulator focuses its performance on the quality, marketing and marketing of products. The simulator considers 3 demand segments (children / youth, adults and healthy) and 3 marketing channels (traditional store, large distribution and hospitality).

    Participants must make decisions related to:

    • Products: wide range, quality raw material, packaging and improvement of product quality.
    • Brand: prioritization of demand and spending segments in brand promotion.
    • Prices: prices per product.
    • Marketing: product promotion at point of sale, discount for product and point of sale, and logistics modality.
    • Production: expansion of production capacity, units to be produced per product and percentage of plant maintenance expenditure.
    • Financing: long and short term loan, and payment-payment term to customers and suppliers.

    SalesManager reproduces the competitive scenario of six companies that manufacture and market non-alcoholic beverages. All of them start the simulation in the same competitive position. Each participating team assumes the role of Sales Manager of the Region, leading a team of 5 vendors.

    There are three demand segments in the market (youth, adults and athletes), to which the company offers three types of products (soft drinks, isotonic and juices). There are also three marketing channels (Institutional, Stores and Large Area), and within each one there are three types of customers (A, B and C), according to their volume of purchase and rotation of products.

    Participants must make decisions on:

    • Prices: sets the sale price of each product.
    • Channel discount: commission assigned to the sales channel.
    • Promotion at point of sale: to improve product visibility.
    • Promotion to the channel: to improve the brand image.
    • Assignment of sellers: responsibility of each seller by channel and type of customer.
    • Incentives to sellers: remuneration based on sales.
    • Training: training vendors to improve their results.
    • Motivation: motivational actions for sellers.

    TechCompany reproduces the competitive scenario of five hardware and software companies that must compete with each other. All of them start the simulation in the same competitive position. Companies produce and market three product lines: gaming consoles, entertainment software and tablets.

    The simulator focuses its performance on the design, marketing and marketing of products. The simulator considers three priority markets and five demand segments in each market.

    The products are marketed through three marketing channels. Participants must make decisions related to:

    • Markets: entry into new markets.
    • Production: expansion of production capacity.
    • Products: product design and innovation.
    • Prices: prices by product and market.
    • Promotion: prioritization of demand segments and promotion budget by market and product.
    • Forecasts: estimated sales volume by product.
    • Marketing: product promotion at point of sale and discounts by marketing channel.
    • Human resources: staff training.
    • Market research: purchase of research.

    GlobalMarket reproduces the competitive scenario of various companies that produce non-alcoholic beverages (soft drinks, isotonic drinks and juices / juices).

    The non-alcoholic beverage sector is a relatively mature business although in recent decades it has managed to expand the demand segments through product innovation. Additionally, it has managed to maintain a relevant position in consumer preferences for the development of new communication and marketing strategies.

    Participants must make decisions related to:

    • Products: wide range, quality raw material, packaging and improvement of product quality.
    • Brand: prioritization of demand and spending segments in brand promotion.
    • Prices: prices per product.
    • Marketing: product promotion at point of sale, discount for product and point of sale, and logistics modality.
    • Sales force: Incentives and commissions.
    • Production: expansion of production capacity, units to be produced per product and percentage of plant maintenance expenditure.
    • Financing: long and short term loan, and payment-payment term to customers and suppliers. Dividends.
    • Training: training expense departments.

    Focus is a simulator oriented to train and put into practice the principles and tools of design and strategic management oriented to the client of a new business. This training experience covers the key processes for planning and managing new businesses.
    The Mission of the participants will be to plan a new sports center, making decisions about value proposition, location, facilities, activities, personnel, brand design, etc; and manage it later during 3 simulation periods, in which you will compete with other gyms located in the same market.

  •    Plan: Design the business, looking for a differentiated model of the competitors, taking as a fundamental reference the market and setting the decision criteria in the key areas of investment and management.
  •    Compete: Manage the center for several years, in an environment of high competition and demonstrate that the designed sports center is competitive and that it allows to achieve the defined objectives and forecasts.







  • Hospitality and Services Simulators



    Hotelgame offers the possibility of managing an urban hotel with the aim of remaining a leader in your city. It is developed for students who begin their tourism studies or other specialties related to business management.

    The simulator is non-competitive, although the results obtained are positioned in a ranking, which allows comparing the result obtained with other users.

    Participants must make decisions related to:

    · Prices: price level by service.
    · Promotion: promotion budget by markets.
    · Service: level of service offered.
    · Equipment: investments in equipment.
    · Human resources: staff training.

    HotelVirtual offers the possibility of managing four different types of hotel. It is developed for people who start in business management or the use of simulators. The simulator is “non-competitive”, although the results obtained are positioned in a ranking, which allows comparing the result obtained with other users.

    The different versions included in this simulator are:

    • Hotel Green (interior)
    • Hotel Valle (mountain)
    • Hotel Beach (beach)
    • Hotel Avant (urban)

    Each of the hotels has a different level of difficulty, so that it gradually becomes familiar with the different business management variables.

    Participants must make decisions related to:

    • Prices: price level per service.
    • Promotion: promotion budget by markets.
    • Service: level of service offered.
    • Equipment: investments in equipment.
    • Human resources: staff training.
    • Financing: long-term loan.
    • Selection of strategic projects.

    Five Stars is a simulator aimed at developing the capabilities of menu design and operations management in Food and Beverages. This training experience covers the key processes of business strategy definition, menu or menu planning, cost control, results estimation and resource management of a restaurant.

    The simulation exercise takes place through three stages:

    • Stage 1: Strategy and Gastronomic Offer
    • Stage 2: Operations and Revenue
    • Stage 3: Results and Final Evaluation

    Participants must argue in each phase their decisions and the definitions that are introduced in the simulator.

    Innovahotel reproduces the competitive scenario of various urban hotels located in a Mediterranean city that compete with each other. The hotel has 100 double rooms, a restaurant, a cafeteria and four conference rooms. All competitors start the simulation in the same competitive position.

    The environment is defined from three markets, three demand segments in each of them and three marketing channels (direct, offline intermediary and online intermediary). The hotel services are organized in three areas: accommodation, catering and complementary.

    Participants must make decisions related to:

    • Prices: price level per service.
    • Commissions: percentage of commission by marketing channels.
    • Promotion: prioritization of demand segments and promotion budget by markets.
    • Service: percentage of variable expenditure per service.
    • Equipment: investments in equipment.
    • Human resources: staff training.
    • Financing: long-term loan.
    • Consultant: purchase of reports.
    • Selection of strategic projects.

    Additionally, participants must solve certain exercises, which will help them understand the importance of quality management and customer satisfaction for success in management, as well as understand the relevance of electronic business.

    HotelCompany reproduces the competitive scenario of various hotel chains that compete with each other. All of them start the simulation in the same competitive position. The hotel chains are made up of 3 hotels (520 rooms - 1040 beds), located in different tourist destinations and with different service profiles.

    The environment is defined from four international markets, five demand segments in each of them (young people, families, best-agers, seniors and business) and three marketing channels. The hotel services are organized in three areas: accommodation, catering and complementary.

    Participants must make decisions related to:

    • Prices: price level per service (accommodation, food and drinks, conference rooms, spa-wellness and accessories).
    • Commissions: percentage of commission by marketing channels.
    • Promotion: prioritization of demand segments and promotion budget by markets.
    • Service: percentage of variable expenditure per service and staff sizing.
    • Equipment: investments in equipment.
    • Human resources: staff training.
    • Consultant: purchase of reports.
    • Financing: long-term loan.

    Most decisions will be made for each of the hotels that the chain has.







    Finance and Banking Simulators



    Contatrainer has been designed with students in mind who are going to take the Accounting course for the first time. This is a world that follows a regulation that must be known.
    The student will be able to understand the meaning and operation of accounting as an information system for economic decisions. They must also elaborate the content of the external information that the companies must present at the end of a financial year through the balance sheet and the profit and loss account.
    First, they will carry out some exercises where they will demonstrate their theoretical knowledge on the subject. The themes that are developed are:

    • Basics
    • Conceptual framework
    • Financial statements
    • Masses of assets
    • Products: product innovation
    • Accounting Documents
    • Account plan
    • Accounting entries

    Corbatul reproduces the tasks of the economic and financial management of a company that produces and markets clothing for men. This simulator individually evaluates the results of the student's management, giving it a value at the end of its use. The company's results will be directly related to the efficiency in the management of the economic-financial area.
    The simulation exercise will take place in three phases, each lasting three years:

    • Phase 1: implementation
    • Phase 2: growth
    • Phase 3: international development

    Additionally, participants will have access to financial training resources as a glossary to expand their knowledge.

    BankGame reproduces the competitive scenario of five bank branches, belonging to different entities, which must compete with each other. All of them start the simulation in the same competitive position.

    Companies must meet six demand segments: particular 1, particular 2, Premium, commerce, small businesses and institutions. Each segment has a certain profile of volume of operations, profitability and risk.

    In the office you must perform a wide variety of operations:

    • Active (loans, credit, leasing, ..)
    • Liabilities (checking or deposit account)
    • Service (insurance, operational, fund management, ..)

    Participants must make decisions related to:

    • Prices: interest / commissions of the different products / services.
    • Risk: prioritization of segments and level of risk by segment.
    • Marketing: promotional activities by product and segment.
    • Service: activities to improve the quality of service.
    • Office operations: prioritization of activities, management criteria, review of procedures, ..
    • Human resources: staff training (customers, products, operations and risk).

    Additionally, the participant must make decisions regarding the improvement of the performance of the office team and improvement of the risk management of clients and operations.

    BankCompany reproduces the competitive scenario of various financial institutions that must compete with each other. All of them start the simulation in the same competitive position.

    Companies are organized into two business areas: people and companies. Each business area must meet three demand segments.

    For each of the areas, entities offer products of assets (leasing / loans / credits), liabilities (checking accounts or deposits) and services (transactions, insurance or fund management).

    Participants must make decisions related to:

    • Prices: interest / commissions of the different products / services.
    • Marketing: priority by business area, promotional activities-product-segment.
    • Service and technology: activities to improve the quality of service and commercial and management technology of the bank.
    • Human resources: staff training (team management / customer acquisition and management / risk analysis and evaluation).
    • Risk: prioritization of segments and level of risk by segment.
    • Selection of strategic projects.

    Additionally, the participant must make decisions regarding the improvement of the different ratios present in the banking business such as default, customer satisfaction along with other activities.






    Entrepreneurship simulators



    BusinessChef reproduces the competitive scenario of various restaurants. Participants will meet the challenge of developing a new restaurant. They must make all the decisions required to start a long-term business organized in two phases:

    • Plan: Design the business, looking for a differentiated model of the competitors, taking as a fundamental reference the market and setting the decision criteria in the key areas of investment and management in the following aspects: Planning in detail the business, the priority management policies, the necessary investments and analyze the financial needs together with the expected profitability. All this to be able to evaluate through a thorough economic-financial analysis the viability of the proposed project. At the end of this phase, participants will have a 3-year business plan that will reflect their strategy and allow them to access the last phase.
    • Compete: Manage the restaurant for several years, in an environment of high competition and demonstrate that the designed sports center is competitive and that it achieves the defined objectives and forecasts.

    Additionally, the participant must make decisions regarding the improvement of the performance of the office team and improvement of the risk management of clients and operations.

    FitnessGym reproduces the competitive scenario of five sports centers. Participants will meet the challenge of developing a new sports center. They must make all the decisions required to start a long term business organized in two phases:

  •    Plan: Design the business, looking for a differentiated model of the competitors, taking as a fundamental reference the market and setting the decision criteria in the key areas of investment and management.

  •    Compete: Manage the center for several years, in an environment of high competition and demonstrate that the designed sports center is competitive and that it allows to achieve the defined objectives and forecasts.








  • Internationalization simulators



    Global2020 reproduces the competitive scenario of five companies producing textile clothing items, which must compete with each other. All of them start the simulation in the same competitive position. Companies produce and market three product lines: shirts, ties and clothing accessories.
    The company is manufacturing and marketing its products in one country, but in the development of the simulation it may decide to establish a factory in another country and enter In new markets. Each market is defined by three demand segments.

    Participants must make decisions related to:

    • Markets: entry into new markets.
    • Production: acquisition of new factories, investment in technological development, units to produce by product and units to buy from suppliers.
    • Design: product design improvement.
    • Prices: prices for products and markets.
    • Promotion: spending on promotion by product and market.
    • Human resources: staff training.
    • Market research: purchase of research.
    • Financing: short and long term loans.
    In addition, participants must solve certain exercises such as the opening of a purchasing department, the entry of a capitalist partner, the change of modality from production to distribution or investment in new machinery.

    Global2030 reproduces the competitive scenario of several groups of companies that design, manufacture and market wearable technology items in various markets.

    Each of the companies will have a different competitive situation, but all of them must make decisions decisions of management in the key areas of business management. The financial management of the group companies, the strategic direction, the positioning of the products and the management of operations are the fundamental aspects that the simulator affects.

    The wearable technology sector is a recent business and completely innovative. Wearable technology refers to those technological devices and devices that are incorporated into some part of the body and that interact with it. Smart watches, bracelets that monitor body activity, shoes that indicate the right path. Wearable devices are another step in the integration of technology into daily life, and the sector has only taken off. Its consumption is still linked to fashion and a niche market very interested in new technologies, but the development of new devices, the incorporation of new functionalities and utilities, and the expectations that are created before each new launch indicates that this sector It is in full development, and it still has a long way to go.