Simulators

BusinessGlobal replicates the competitive scenario found in 5 competing household equipment companies. Each of these has a different competitive position on the market according to their location in several geographical zones on an international scale.Companies produce and sell three product lines: high self care technology, small appliances and Home Automation Systems

The simulator stimulates the understanding of the process of globalization and of each of the links on the value chain (organisation, funding, innovation, production, marketing). The simulator takes up to 10 markets in consideration and from each of them, 3 segments of market demand (price, innovation and services).

Participants must make decisions related to:

  • Markets: new market entry
  • Production: new factories purchase and investment on technological development
  • Products: product innovation
  • Marketing: promotion and prices by market
  • Human resources: staff training
  • Market research: research purchase
  • Funding: Long Term Loans

Furthermore, participants will have to solve certain exercises related to human resources, quality management and market research reports analysis.

Global2020 recreates the competitive scenario of 5 competing clothing companies. All of them start the simulation in the same competitive position. Companies produce and sell three product lines: shirts, ties and fashion accessories.

The company produces and sells its own products on a specific market, but the development of the simulation may imply making the decision to produce on new markets. Each market is characterized by three segments of market demand.

Participants must take decisions related to:

  • Markets: new market entry
  • Production: new factories purchase and investment on technological development.
  • Design: improvement of the product design
  • Prices: Price by product and market
  • Promotion: expense on promotion by product and market
  • Human resources: staff training
  • Market research: research purchase
  • Funding: Long and Short Term Loans

In addition, contestants will have to deal with exercises such as a purchase department opening, the addition of an equity partner, the changing from producing system to distribution or to the investment on new machinery.

Global2030 recreates the competitive scenario of 5 competing clothing companies. All of them start the simulation in the same competitive position. Companies produce and sell three product lines: shirts, ties and fashion accessories.

Each company undergoing internationalization faces logistical and funding problems, as well as currency changes on the different markets and three segments of market demand

Participants must take decisions related to

  • Markets: new market entry
  • Production: new factories purchase and investment on technological development.
  • Design: improvement of the product design
  • Prices: Price by product and market
  • Promotion: expenses on promotion by product and market
  • Human resources: staff training
  • Market research: research purchase
  • Funding: Long and Short Term Loans, monitoring customer payment, suppliers control, shares.
[TO BE RELEASED]

SalesManager reproduces the competitive scenario of six companies producing and selling soft drinks. All of them start the simulation on the same competitive position. Each participating team takes on the role of the Sales Manager of the region managing a team of 5 sales assistants.

In the market there can be found three demand segments (young people, adults and sports men and women) to these the company offers three kinds of products (cold drinks, isotonic drinks and juices). Hence, there are three trade channels (Institutional, Shops and Malls) there is in every of each three kinds of customers (A,B and C) depending on its purchase volume and product rotation.

Participants must make decisions about:

  • Prices: set the sale price of each of the products.
  • Channel Discount: charge assigned to the trade channel.
  • Sales point promotion: to improve the products visibility.
  • Sales assistant appointment: responsability of the sales assistant for each channel and client type.
  • Incentives for sales assistants: retribution according to the sales amount.
  • Training: Training the sales assistants to improve their results.
  • Motivation: Motivational actions for sales assistants.

TechCompany recreates the competitive scenario of five concurrent hardware and software companies. All of them start the simulation at the same competitive point. Companies produce and sell three product lines: game consoles, entertainment software and tablets.

The simulator aims its performance on the design, marketing and commercialization of the products. It considers three priority markets and five market demand segments on each of the markets.

Products are sold on three commecialization channels. Contestants will have to make decitions related to:

  • Markets: new market entry
  • Production: enlargement of the production capacity
  • Products: design and product innovation
  • Prices: Price by product and market
  • Promotion: to prioritize market demand segments and the Budget on promotion by market and product
  • Forecast: estimation of the sales volume by product
  • Commercialization: advertising of the product in sell points and discounts by commercialization channel
  • Human resources: staff training
  • Market research: research purchase

HotelCompany recreates the competititive scenario of several hotel chains on concurrence. All of them start the simulation at the same competitive point. The hotel chains own 3 hotels each (520 rooms-1040 beds), in different touristic destinations and with different service profiles.

The environment is characterized by four international markets and five market demand segments for each of them (youngsters, families, best-agers, seniors and business clients) and three commercialisation channels. Services on the hotel are organized in three different areas: hospitality, food and complementary.

Participants must take decitions related to:

  • Prices: price range per service (hospitality, food and drinks, conference-rooms, spa and wellness and accessories). .
  • Advertising: priorisation of segments by demand and budget on each market.
  • Service: percentage of variable expenses by service and number of staff members.
  • Equipment: Investment on equipment
  • Human resources: Staff training
  • Consulting: reports purchase
  • Funding. Long Term Loans

Most of the decisions will be taken by each of the hotels owned by the chain

In addition, contestants will have to solve exercices which will help them understanding the importance of: manager’s hiring politics, quality management, customer satisfaction for the success in management, electronic business importance and staff training.

Innovahotel recreates the competitive scenario of several urban hotels in a mediterranean city in mutual concurrence. The hotel owns 100 double rooms, a restaurant, a cafeteria and four conference-rooms. All the participants will be at the same competitive simulation starting point.

The environment is defined by three markets, three market demand segments on each of them and three commercialization markets (direct, offline and online intermediary). The hotel services are organized in three areas: hospitality, food and complementary

Participants will have to make decisions related to:

  • Prices: Price range by service.
  • Charges: charges’ percentage by commercialization channel.
  • Promotion: Prioritization of the market demand segments and the budget for advertising on different markets.
  • Service: variable expenses percentage by service..
  • Equipment: invest on equipment.
  • Recursos humanos: capacitación del personalHuman resources: staff training.
  • Funding: Long Term Loan.
  • Consulting: report purchase.
  • Selection of strategic projects.

In addition, contestants will have to solve exercises that will help them understand the importance of: quality management, customer’s satisfaction for the success in management as well as understanding the importance of electronic business.

HotelVirtual gives the possibility to manage four hotel types. It has been developed to be used by beginners in business management or on the use of simulators. The simulator is on “non competitive” mode, even if the results obtained at the end of the simulation are recorded on a ranking which allows for comparison with the results obtained by other users.

The different versions included in this simulator are:

  • Hotel Green (interior)
  • Hotel Valle (monuntain)
  • Hotel Beach (beach)
  • Hotel Avant (city)

Each of the hotels has a different level of difficulty in order to allow the user to get comfortable with the multiple business management options progressively

Participants will have to take decisions regarding the following aspects:

  • Prices: prices level by service
  • Advertising: Advertising budget by market
  • Service: Price range by level of offered service
  • Equipment: Investing on equipment
  • Human resources: staff training
  • Funding: Long Term Loan
  • Strategic project selection

Corbatul recreates the job of the economic-financial direction of a company producing and selling men’s suits. This simulator evaluates the results of the management of each user. At the end of the simulation a final score will be provided. The results of the company are directly related to the efficiency of the management on the economic-financial area. The simulation exercise is developed on three stages on a three year period each:

  • Stage 1: establishment
  • Stage 2: growing
  • Stage 3: international development

Challenges and priority performing areas will vary during the simulation. Through the entire exercise, participants will have to make decisions related to:

  • Products: product range, quality of the raw material, packaging and improvement of the quality of the product as a whole.
  • Brand: branding investment
  • Prices: prices by product, volume discounts and promotions
  • Commercialization: advertising the product in the point of sale, promotions, logistics
  • E-shop: Considering the opening of an e-shop and its main development qualities.
  • Production: enlarging the capacity of production, units to produce by product and expense percentage on the factory’s maintenance.
  • Short Term Funding: Selection of the most suitable financial tools and adaptation to the resources
  • Long Term funding: definition of the funding strategy on a long term basis and protection of the operations against the financial entities and investors.
  • Risk management: credits, change types, interest types…
  • Share politics: fixation of shareholders’ profits.
  • Organisation: setting the organisation of the department and the profile of the required team.

BankCompany recreates the competitive scenario of several financial intitutions in mutual competition. All of them start the simulation at the same competitive point.

These companies are organised in two business areas: people and companies. Each business area will be in charge of three market demand segments.

For each of the areas, the institutions will offer active products (leasing/loans/credits) and passive ones (current accounts or deposits) and services (transactions, insurances or saving funds).

Participants will have to take decitions involving:

  • Prices: interests/charges on products/ services
  • Commercialization: priority by business area, promotional activities.
  • Service and technology: activities to develop the quality of the service, the commercial technology and bank management.
  • Human resources: staff training (team management/attracting and managing customers/risk evaluation)
  • Risk: segment prioritisation and level of risk by segment
  • Strategic Project selection

In addition, the user will have to make decisions related to the improvement of the different aspects of banking such as the bank interest rate, customer’s satisfaction, etc…

BankGame recreates the competitive scenario of five bank branch offices belonging to different institutions in competition. All of them start the simulation at the same competitive position.

Companies must achieve six market demand segments: personal 1, personal 2, Premium, commercial, small companies and institutions. Each segment has its own operation volume profile, profitability and risk.

You have to carry out several operationsin the office tab:

  • Active (loans, credits, leasing…)
  • Passive (current account or deposit)
  • Services (insurances, operational, fund management…)

Participants must make decisions related to:/p>

  • Prices: interest/charges of the different products/services
  • Risk: priority segment and level of risk by segment
  • Commercialization: activities on promotion by product and segment.
  • Service: activities to improve the quality of the service.
  • Office operational: to prioritize the activities, management criteria, procedure reviewing…
  • Human resources: staff training (clients, products, operational and risk)

In addition, the user will have to make decisions related to the improvement of the staff performance in the office as well as customer risk management and operations.

FitnessGym recreates the competitive scenario of five sports centres. Participants will face the challenge of developing a new sports centre. They will have to make all the decisions that the opening of a new business on a long term basis requires. This will happen in three stages:

  • Create: Design the business, find a different model from the competitors taking as a reference the market and setting the decision criteria for the key investment and management areas
  • Planning Carefully plan management politics, necessary investment, analyze financial needs taking into account the expected profitability. All of this will be used to determine, with an economical-financial analysis, the viability of the proposed project. After this stage is completed, participants will have a Business Plan on a 3 year basis that will reflect their strategy and will allow them to access the last stage.
  • Compete: Managing the centre during several years on a highly competitive environment will show whether the designed sports centre is competitive and if it allows the company to reach the objectives and forecasts.

If the expectations are not fulfilled, participants will have to propose actions to improve the results and tighten the expenses. In all the cases, they will have to pay attention to the changes in the structure of their businesses and check the selected funding model. The simulator offers information about the obtained results on different financial ratios and the profitability of the project.

GlobalRetail recreates the competitive scenario of five competing stores selling household items.

All of them start the simulation at the same competitive point. The company is developing in a country with 10 regions and 24 cities.

The simulator focuses its performance on the establishment of the product range, the organisation of the selling point, the establishment of the sales team, the brand and customer’s management

The simulator considers five segments of demand.

Sales in retail stores can be complemented with the development of the internet channel..

Participants will have to make decisions related to:

  • Chain expansion: strategy and growth criteria
  • Product range: Establishment of the product range and its depth definición de la categoría de productos y profundidad de la categoría.
  • Merchandising: Organisation of the stores
  • Brand: Brand image and investment attributes.
  • Prices: margin level/prices by product category and promotions.
  • Sales team: staff profile and staff training.
  • Market research: service quality model and payment options.
  • Customer's management: modelo d calidad del servicio y modos de pago.
  • Growth funding.

In addition, users will work on activities related to human resources management and quality management.

FoodCompany recreates the competitive scenario of five dairy mass-market companies in mutual competition. All of them start the simulation at the same competitive point. Companies produce and sell three product lines: milk, soft cheese and yogurts.

The simulator focuses on the quality, the marketing and the commercialisation of these products. The simulator takes three market demand segments (kids/youngsters, adults and healthy) an three channels of commercialization (traditional shop, mass distribution and hospitality).

Participants will have to make decisions about:

  • Products: product range, raw product quality, packaging and improvement of the quality of the final product
  • Brand: to prioritize demand segments and brand advertising expenses.
  • Pricess: prices by product
  • Commercialization: advertising of the product in the selling point and logistics modality.
  • Production: enlargement of the production capacity, units to produce and the percentage of factory maintenance expenses
  • Funding: Long and Short Term Loan, cashing-paying terms to clients and furnishers.

GlobalMarket reproduces the competitive scenario of several companies producing non alcoholic drinks (fizzy drinks, isotonic drinks and juices).

The non alcoholic drinks market is a mature business even though on the last decades it has managed to develop its segments of demand through product innovation.Furthermore, it has managed to keep a relevant position in the customer’s preferences with the development of new communication and marketing strategies.

Participants will have to make decisions related to:

  • Products: product range, raw product quality, packaging, improvement of the product quality.
  • Brand: to prioritize demand segments and brand advertising expenses.
  • Prices: prices by product.
  • Commercialization: advertising of the product on the selling point and logistics modality.
  • Sales force: Incentives and commissions
  • Production: enlargement of the production capacity, units to produce and the percentage of the factory maintenance expenses.
  • Funding: Long and Short Term Loan, cashing-paying terms to clients and furnishers.
  • Ability: staff training investment

BusinessBank recreates the competitive scenario of five competitor bank institutions. All of them start the simulation at the same competitive point

Companies focus their business on the corporate business

The user will have to make decisions related to the management of the global area of corporate business and a list of five clients from different segments and different profiles.

The market is structured in three demand segments to which the institution offers several active products (loans/credits), passive products (current accounts and deposits) and services (transactions).

Participants must make decisions related to:

  • Prices: interest/charges of the different products/services
  • Commercialisation: priority by business area, promotional activities by segment.
  • Service:activities to improve the quality of service
  • Human resources:staff training (team management/attracting and managing customers and evaluating the risks)
  • Risk: prioritize segments and level of risk by segment

In addition, the user will have to make decisions related to the improvement of the team’s performance and of the risk management on customers and operations.

InnovaTech recreates the business environment of three competing companies specialised in hardware and software production. All of them start the simulation at the same competitive point. The contestant will manage one of these companies, on a non-competitive mode. The simulator may be suitable for beginners in business management or in the use of business simulators.

Companies produce and sell three product lines: game consoles, entertainment software and tablets. The simulator focuses on the design, the marketing and the commercialization of the products. It considers five market demand segments on one market.

Contestants will have to make decisions related to:

  • Production: enlargement of the production capacity
  • Products: design and product innovation
  • Prices: Price by product and market
  • Promotion: to prioritize market demand segments and the budget on promotion by market and product
  • Commercialization: advertising of the product in sell points and discounts by commercialization channel
  • Organisation: staff training
  • Market research: research purchase

TechRetail recreates the business environment of five competing companies specialised in technological appliances. All of them start the simulation at the same competitive point

The simulator recreates a market with 4 demand segments: specialists, impulsive shoppers, innovators and practical.

The product range of the shop is organised in three sections: informatics, image, sound and accessories. In each of them, three product lines are taken into account.

The simulator focuses on the product range, the organisation of the store, the setting of a sales team, the brand and customers’ management.

Users will have to make decisions related to:

  • Product Range: prioritization of the sections and depth of each product line.
  • Furnishers: selection by section.
  • Stores: space distribution and investment on improvement of the stores.
  • Brand: segment prioritization and image attribution, branding Budget
  • Prices: level of margin/prices by product line. Prioritization of offers and promotions
  • Sales team: staff profile, structure of the staff and staff training.
  • Customer management: quality service criteria and payment options.

Business21 recreates the competitive scenario of five competing companies producing household items. Each of them has a specific competitive position according to its establishment in different geographical zones on an international scale. Companies produce and sell three product lines:

  • Multimedia players
  • Televisions
  • HomeCinema

The simulator allows the user to understand the implications of the globalisation process on the different value chain links (organisation, funding, innovation, production, marketing). The simulator considers up to 6 markets and 3 market demand segments on each of them (Price, innovation and service).

Users will have to make decisions related to:

  • Markets: new market establishment
  • Production: purchase of new factories and investment in technological development
  • Prices: prices by product and market
  • Brand: promotion by product and market
  • Products: innovation
  • Human resources. Staff training
  • Market research: purchase of reports
  • Funding: Long Term Loans

In addition, participants will have to carry out exercises related to human resources and quality management as well as market data analysis.